Most of Sony business is now under the hand of Japan Industrial Partners (JIP), though the company still holds a share of 5%. Their main focus is on quitting the PC business and jumping into the mobile business and restructuring its efforts on HDTV.

It is believed that this smartphone will give a hike to the VAIO business again. Because of its brand name and recognition, VAIO holds a global audience. It gives bright chance for this new device to hold its popularity for long.

This new smartphone has a smart 5-inch display and comes with a smart app that is capable of handling phone and video calls and manage emails all together.

No details on the hardware were revealed before the launch but as it is out now, you don’t have to wait to find out the specs. The most interesting thing is to see whether this new launch will impact the popular Sony’s Xperia series in the region of Japan or not.

It is also assumed that VAIO smartphones will focus to the midrange area rather than what Xperia focusing on high end market. Though VAIO has jumped into the business of smartphones, Sony does not want its Xperia business to get affected.

There are still certain doubts like how much devices will be shipped by JIP or will it reach to the foreign markets.

After all its past failures, it is rather doubtful whether VAIO will turn heads with this release in 2015. Many of the brands came in the market of Smartphones but failed like Amazon, Polaroid.