In recent times where e-commerce is at its peak and everyone is trying to make their business online, it’s quite obvious that you must have heard about Content Marketing.

But what is Content Marketing? How is it done? All these questions often keep popping up in your mind.

While making purchasing decisions people require valuable information, the source of information either be social networking websites which is trending in recent times or using the search engines like Google.

Content Marketing is a type of marketing, which involves sharing, creating media, and publishing contents in order to retain or acquire customers. The information or contents can be any format be it news, videos, case studies, question answer articles etc. which closely relates to your product which you sell in order words you are interacting with people asking about their requirements and how your product fits in it.

The word Content writing came into existence in late 90’s when John F. Oppedahl leading a roundtable for journalist of American Society of Newspapers discussing about the article which defined Content Writing as “Content is created to provide information which the consumer looks for”

Until recently content marketing has become prominent especially in the digital and online marketing. As per certain authors content marketing is the only marketing left.

Social Media has gone into every business and every industry around the world in order to figure out the how best it can be used as a tool for marketing.

Everyone is looking for the magic pill for content marketing but as more said than done you have to listen, engage and interact. People aren’t willing spend the time, funds and energy in engaging in social conventions as the return on investment is not instant.

But the big solution that everyone is looking for is “Listening and Engaging”

There are 3 R’s of Content Marketing

Reorganise

Taking out the pieces of content and organising it to form a cheat sheet but the real essence is it to give the consumer ways to consume the content and work smarter.

Rewrite

As more and more content comes up the earlier content stales up. So, one way to fix it is to rewrite it either by changing designs, using different language to explain the jist of content, Updating old statistics, adding fresh quotes etc.

Retire

Content beyond the expiration date can be brand damaging. So, reviewing the content on parameters like performance, idea that it delivers or the audience still cares about the topic.

Building the Brand Image and realising it there after

Before getting involved with product or company, you need to sit down and think upon the three basic questions for your brand:

• Company’s mission
• Distinguishing your product/company from the competitors.
• If you went away, society must feel the loss.

Upon answering those you are ready to release the product and let the employees and consumer take it to the next level.

Posting contents after contents is not meaning it doesn’t value to the user or if your content is high quality than also the numbers matters as each piece is kind of lottery so more the number of lottery more chances of having a big hit as no one has a recipe of guarantee that this or that content will take off you can only give yourself a chance by implementing some tips and trick so keeping the number of posts limited is also a point that needs consideration.

Since technology and tools are changing rapidly, using the same in your marketing such as video content as part of your content strategy you can stay ahead of the curve as by passing time it is going to get bigger.

Looking for what’s new big thing for you is that question needs to be asked yourself when you grow up. The magic pill is rolling up those sleeves and really getting after it.