Google launched its web designing program for Linux, Mac and Windows, called as Google Web Designer in the start of October 2013. It helps in creating interactive HTML5 content and HTML5 ads. It is more advanced and is capable of adding Youtube videos and Google maps. It also automatically includes the events for tracking AdMob and DoubleClick.
Why the need arouse?
Usually every designer prefers coding by hand, when dealing with HTML, CSS and Javascript. There are plenty of web designing tools but all of them lack somewhere or the other. They give awful HTML results and that too do not work with all browsers. The era of professional web design is criticized by many WYSIWYG applications, but it is still active. This forms the main reason of the launch of Google Web Designer.
It comes with an Installer
Google Web Design tool needs to be installed. It is available for Windows 7+ and Mac OS X 10.7.x+. This installer does not occupy much size; it’s just a few hundred Kb.
The GUI
It has a very attractive dark themed screen. The interface is appealing and clear with little customization needed. However, the panel at right hand side is loaded with many controls, making it quite heavier.
There are many editing options that you can choose while creating a new file. They are:
HTML
HTML with Pages
Banner
CSS
Expandable
XML
Javascript
Interstitial
How to give animation to the object?
It follows a straight forward approach to animate an element. You need to define keyframes to an object such as a graphic or title, which helps in transforming an object in 2-3 dimensions. This requires one complete CSS3 animation code.
Is this really a good concept?
To use Google Web Design in its full abilities, you must have the understanding of CSS3 properties and concepts. But then arises a question: If one is aware of CSS3, why to use an application that is slower than a text editor?
Let us now discuss the direct benefits of the Google Web Designer to help us answer the question:
Benefits:
• Animations can be created easily.
• Quick Prototyping can be done.
• Interface is reasonable.
• It’s free.
In spite of the various benefits, there are certain flaws of Google Web Designer that you should know too:
Flaws:
• Exact knowledge is essential about the source code to achieve the required results.
• It does not support all the mainstream browsers.
• It fails to open HTML files that are not created by Web Designer.
• It is basically an animated advertising tool rather than a web design application.
Final Word
As for now, Google Web Designer is too heavy for professionals and for the novice, it is extremely difficult.
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